A few years back, we had the traditional marketing techniques. The old marketing methods were disadvantageous since they were capital-intensive but reached just a few customers. Traditionally the following were used in marketing; TV and radio adverts, brochures, marketers and others among others. The nest marketing methods are used today. They have a large customer reach and are cheaper. The major ones are PPT, SEO, email, affiliate, reference marketing, and event displays. A lot of modern marketing methods are facilitated by the internet. In this article we shall look at the event displays. These are banners, inflatables, branded marquees, TVs and others which are used to advertise an event or a product. The advantage of event display is they make an event more memorable. The following are some types of event displays.
The main even display is the branded marquee. The word marquee refers to the tents which are found in wedding, events, and festivals. A branded marquee is, therefore, a tent which has the names, colors, messages and pictures on a company or product. During marketing events, the products and staff members related to a company which is branded on the marquee are found in the tent.
The next event display is the branded flags. This is a piece of cloth or other material which is supported by a pole and strapped by the use of strings. The company’s colors, names, logos, messages, and pictures make the flag branded. In order to market the brand and its products, the branded flag is erected at strategic positions.
A TV or a tablet can also be used as an event display. A tablet is a portable personal computer while a TV is a large electronic screen. The tablets and the TVs can be used in order to market a product or company in an event. The TV gives a good experience since they display moving pictures while the tablet can be operated by the use of fingers. In order for the attendees to effectively view the TVs and the tablets, they are supposed to be supported by the use of stands.
The other event display is the custom-made tablecloths. The pieces of cloths and other materials used in covering tables are called tablecloths. The custom-made tablecloths are made according to the requirements of the company or event and contain colors, pictures, and logos on the company product or event. In the branded marquees, the tables are supposed to be covered by the use of the custom-made tablecloths.
The portable brochure holder is the next event display. A stand which holds brochures so that the attendees can view and pick them with ease is known as portable brochure holders.
These are some equipment that makes up the event display.